Stagers of Color Issue of IAHSP Magazine is here!

The greatly anticipated Stagers of Color Issue is here!

This IAHSP Magazine issue is released publicly (versus our other issues that are for members only) as we want those who are thinking about getting into home staging, and those looking to hire pro-Stagers to see the amazing men and women of color who are part of our growing industry.

IAHSP is proud to share this inspiring issue with our global community and hope it helps increase the success of all stagers as they read the inspiring stories of staging journeys each person included. Thank you to all those who submitted to be included in the issue. If you did not submit and want to be included for our next issue, please let us know!

Click HERE to see the online digital magazine.

#homestaging #magazine #industry #minorities #stagersofcolor #iahspworldwide #staging #realestate #association #professional #connection #international #membership #stager #business #success #homestager #magazine

Buyer Trends Specialist Course – May 12

Register NOW for the all-new, updated Buyer Trends Specialist (BTS) Designation Course. This will be taught LIVE on May 12th – and recorded for those who cannot attend live. All grads receive NEW BTS Logo, Style Sheets, Course handouts, and more! Position yourself as an EXPERT with your clients and gain CONFIDENCE in discussing updating and trends.

This course will take 4 hours to teach as we cover:

  • Learn the 7 Demographic Groups
  • Identify Who is Buying What and Why
  • Learn How to Identify Home Styles
  • Understand Industry Design Terms
  • Current Color Trends to use for paint recommendations
  • Staging trends to appeal to target buyers
  • Trending Furniture Styles
  • Trending Furniture Colors
  • Interior Material Trends (flooring, fixtures, hardware, counters, carpeting)

IAHSP EU Conference and Awards 2022

By Sasha Barker

The IAHSP®’s European Home Staging Conference and Expo is just around the corner, and we are here to fill you in on those all-important details! You really won’t want to miss out on what is set to be a brilliant weekend for the Home Staging industry.

Beautiful Lisbon, Portugal

This year, the conference will be held in Lisbon’s Pestana Palace Hotel on the 28th and 29th of May 2022.

THE FUTURE IS NOW


The IAHSP® Europe has lined up 7 top industry professionals to share their insights over the course of the weekend. Attendees will have access to inspiring talks on success, time management, design principles and even warehouse logistics, just to name a few! On the second day, there will be a specialist course on Senior Staging, reviewing Home Staging solutions for more mature adults.

Senior Staging Specialist Designation from IAHSP

The full schedule (subject to change), which will include lunches and coffee breaks, can be found here. Everything you need to know about what is best for your staging business will be at your fingertips, and you’ll also be surrounded by like minded individuals with a passion for Home Staging – the perfect opportunity to network and build connections. There will be opportunities to meet our sponsors and discuss their products and services throughout the conference.

On the evening of the 28th, the 2nd annual European Home Staging Awards will take place. This is a wonderful occasion for everybody to come together and celebrate our successes as Home Stagers from all over Europe. It is a black-tie event with a Gala Dinner, not to mention the afterparty where we can all let our hair down!

We are looking forward to seeing you all there and are confident it will be a fun, fulfilling weekend. You can find more information on our guest speakers and buy your tickets for the conference here.

The Best LIVE Home Staging & Real Estate Conference Begins in 1 Week – Denver – Sept 24-26. Don’t Miss Out!

In ONE WEEK Pro-Stagers and Realtors will descend on Denver to SOAR! You still have time to register! Flights are inexpensive, our special priced hotel block has been extended and we are ready to host this amazing conference to educate, motivate, and inspire you to new heights of success! Don’t miss out! You know you need the boost and we want you here! 🦅

go to http://www.IAHSPConEXPO.com to REGISTER for this AMAZING event!

www.IAHSPConEXPO.com

#iahspconexpo #denver#conference #homestaging #realestate #advance #success

(covid protocols in place as needed)

2018 IAHSP Conference a HUGE Success!

We just completed our 2018 IAHSP Conference & EXPO and the positive reviews are pouring in!  We are so THANKFUL to those who attended and experienced this exceptional event!  We are GRATEFUL for those who volunteered their time and resources to help make this event happen!  And we are APPRECIATIVE of all the Vendor Sponsors who supported our event and displayed at our EXPO and throughout the weekend!

 

Your Leadership TeamThe Fab 4 – Lyn Spaeth, Jennie Norris, Sandra Holmes & Bette Vos – with the Scott Brothers! (Jonathan and Drew).  We were thrilled to bring the Dynamic Duo to YOU as our Featured Speakers!

WATCH the video montage from our event!

 

We SOLD OUT the venue so next year we are going bigger!!  The Speakers were all top-notch – funny, engaging, inspiring, motivational – and each attendee took away key action items to implement immediately to help their business continue to thrive!  Thank you to all of our conference speakers!! You added so much to this year’s event – and inspired everyone!

One of the highlights was the Keynote Speech with the SCOTT BROTHERS!  They are every bit as nice in person as they are on television – and very engaging.  They gave a great talk and then posed for over an hour for photos during their book signing.  I am sure their cheeks must have been sore from smiling so much!

 

 

Our Business Keynote, Scott Hansen, delivered a great talk challenging us to out-sell, out-smart, and out-market out competition so we can out-earn them!  Scott hails from Chicago and has a hugely successful Podcast called, Success Hackers, so look it up as it is a great resource!

Many of our attendees were also excited to meet Barb Schwarz, the Creator of Home Staging, in person!  Barb gave a heartfelt Inspirational Keynote Speech that had lots of attendees in tears.  It was great to have her with us and to see all those taking pictures and enjoying meeting her for the first time or reconnecting after a long absence!

We were thrilled to host so many of our IAHSP-Europe Colleagues – sisters and brothers from overseas!  They added a true International Element to the event and we hope many more join us next year!!

44731928_2166747473651982_5338260889952845824_nIAHSP-2052

Our Awards Evening resulted in a lot of deserving industry professionals being recognized for their talent!

We recognized Top Occupied Stager, Top Vacant Stager, Top Individual Stager, and Top Staging Team.  We always recognize the Rising Star – this year we had 4 runner-ups and the winner was Joseph Sipp, a talented 18 year old from Orlando, FL who has a thriving Staging business he started at 17 years old!

Our IAHSP Chapter of the Year is the Charlotte IAHSP Regional Chapter!  These members stepped up and supported our event, and the votes cast for this award made them the winner!  Our 2018 IAHSP Spirit Award Winners are Sanja Radovanovic, IAHSP EU President, and Christa Jessup, IAHSP Vendor Relations Director.  Both are so deserving for their time and effort they put towards growing IAHSP!  Barb Schwarz received the Founders Award recognizing her as the Founder of Home Staging (1972) and the Founder of IAHSP (1999).  And the Barb Schwarz Staging Award of Excellence went to Blair Hamaty of Setting the Space.  Blair has helped mentor colleagues and has grown one of the largest and most diversified Staging businesses!  It was a joy to be able to recognize all the deserving winners in each category!

Plans are already underway for our 2019 Conference & EXPO – we are heading to NASHVILLE!  Look for special announcements for our 2018 Attendees and ticket sales will start in November!!

www.iahspconexpo.com

International Association of Home Staging Professionals   844-IAHSP99 – http://www.iahsp.com

NEW Home Staging Industry Stats Released – Impact of Home Staging on DOM and List Price

The International Association of Home Staging Professionals® (IAHSP® – http://www.iahsp.com), the world’s largest and longest running professional Home Staging Association, has released new industry statistics.  These stats are based on over 2000 properties that have been Staged from around the country.  It provides a snapshot of the impact of Staging on Days on Market (DOM) and List Price of Properties being sold from all major markets in the United States.

Since 1999, IAHSP® provides industry guidance for Staging Excellence, Staging Education and Industry Code of Ethics to which all members adhere.  With thousands of members worldwide, IAHSP® includes Home Staging Business Owners, Real Estate Industry Professionals, and Industry Affiliates as part of its membership.

IAHSP 2018 Stats - Sales price impact

 

Stats 2018 - IAHSP Version

For information on IAHSP® or to join and become a member of the world’s largest Home Staging Association, please go to www.iahsp.com or email Jennie@iahsp.com

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.