The greatly anticipated Stagers of Color Issue is here!
This IAHSP Magazine issue is released publicly (versus our other issues that are for members only) as we want those who are thinking about getting into home staging, and those looking to hire pro-Stagers to see the amazing men and women of color who are part of our growing industry.
IAHSP is proud to share this inspiring issue with our global community and hope it helps increase the success of all stagers as they read the inspiring stories of staging journeys each person included. Thank you to all those who submitted to be included in the issue. If you did not submit and want to be included for our next issue, please let us know!
Register NOW for the all-new, updated Buyer Trends Specialist (BTS) Designation Course. This will be taught LIVE on May 12th – and recorded for those who cannot attend live. All grads receive NEW BTS Logo, Style Sheets, Course handouts, and more! Position yourself as an EXPERT with your clients and gain CONFIDENCE in discussing updating and trends.
This course will take 4 hours to teach as we cover:
Learn the 7 Demographic Groups
Identify Who is Buying What and Why
Learn How to Identify Home Styles
Understand Industry Design Terms
Current Color Trends to use for paint recommendations
Staging trends to appeal to target buyers
Trending Furniture Styles
Trending Furniture Colors
Interior Material Trends (flooring, fixtures, hardware, counters, carpeting)
In ONE WEEK Pro-Stagers and Realtors will descend on Denver to SOAR! You still have time to register! Flights are inexpensive, our special priced hotel block has been extended and we are ready to host this amazing conference to educate, motivate, and inspire you to new heights of success! Don’t miss out! You know you need the boost and we want you here!
The International Association of Home Staging Professionals (IAHSP) is monitoring the current health pandemic with great concern for all our members around the world. We are hopeful none of our family is impacted personally with this virus and pray for all those who are to date as we continue to see the spread globally. As the home staging industry association leader, we wanted to share guidelines specific to how you can remain viable and earn income during this time while not risking your health and safety.
VIDEO-Consultations or E-Consultations: These are a great way to provide necessary information, guidance and support to homeowners who want to prepare their homes for sale now. The steps to accomplish this are fairly simple given today’s technology.
Start with having them send you photos of each room in the house from the doorway, and from all corners (if possible). This will allow you to assess the room as a whole versus from just one vantage point. It allows you to see what is on the walls, in the corners, and see how the room and furniture is positioned relative to other parts of the house.
You would analyze the photos and provide a typed summary for the clients to follow.
Email the summary to the client and agent (if one is involved).
Call the client or do a face-time chat on your phone, use Zoom or Skype or WhatsApp to do a video call. This is recommended so you can see their reaction to the guidelines you shared. If you are not able to see them or them see you the important part of “rapport” is lost and they may not agree to do all you recommend.
Note: We are doing our best NOT to use the word “VIRTUAL” as we are opposed to Virtual Staging as a cheap alternative to real Staging, and as such we do not want to be using that word in conjunction with our services. Alternatives are “E-Consult” or “Tele-Consult” or “Video-Consult” – which all indicate the type of services being provided.
E-Previews: These are a great way to provide a proposal for Staging a vacant property without you having to go in person.
Follow the steps above with someone sending you photos of the property.
You prepare the proposal for recommended areas and send to the client.
Follow up on the phone or via a video call.
The Staging can be scheduled and installed as long as your state/region allows you to be out OR you get things set when bans will be lifted.
Tips for BUYERS: Buyers are still out looking for properties and have to purchase for work or lifestyle decisions. A property that is Staged shows great online and in person showings can be done taking these precautions:
No open houses are being done to protect the public and homeowners. Tips to share with buyers:
Keep hand-sanitizer by the front door for all buyers to use.
If you are an agent bringing buyers, make sure you all use the sanitizer before anyone enters the home.
Do not touch door knobs, cabinets knobs and light switches. Do not use the restroom in the house. If there is an urgent need, please make sure the homeowner knows this was done so they can take disinfectant measures.
If anyone in the buying group is not feeling well, do NOT go to a home to look in person. Stay home. Let someone else be your eyes.
Tips for SELLERS: Your house is for sale and Buyers need to see it in person to make an important decision to purchase. If you are in an area where showings are allowed, take these precautions to ensure your home is protected from potential exposure.
Keep hand santizer in a basket outside the front door. Make it mandatory that any agents and buyers use the sanitizer before entering your home.
You can provide disposable gloves for buyers and agents to wear as an added precaution. Keep a small trash can outside your front door (or in other discreet area out front) for buyers and agents to throw their used gloves away once they exit your home.
Keep all doors open throughout the house. This will minimize the chances of other people touching your door knobs where germs can be present.
Wipe down all switch plates for lights and turn on all the lights in the house so agents and buyers do not have to do this. Instruct agents NOT to turn off any of the lights.
Fold your toilet paper end into a point in every bathroom. If you return home and the end is not folded anymore, you know someone used the bathroom and you will want to sanitize it.
Keep plenty of lysol and disinfectant wipes on hand to wipe down doorknobs, cabinet knobs, and light switches.
SYMPTOMS and TIPS to help minimize the exposure and impact of this virus.
If you suspect you may have contracted the virus, call your doctor. Do not immediately go to the ER as the hospitals are overwhelmed with patients. To find a location for testing in your area, GOOGLE your city and state/province/country as there is not one site that has the information pulled together by state or country.
If you or someone you know is struggling due to this pandemic please let us know how we can support you through this challenging time. Email Jennie@iahsp.com
IAHSP® Conference & EXPO – the Home Staging Industry Event of the YEAR is bringing exciting, knowledgeable and quality KEYNOTE SPEAKERS to you! We have 3 we have lined up – we have announced TWO so far! The THIRD one will be announced soon!
Go to www.IAHSPConEXPO.com to register now before prices go up! Lock in PRIORITY ATTENDEE STATUS and be first in line for KEYNOTE Meet and Greets, Premier Seating, and Special Exclusive Speak Easy during our Awards Dinner Great Gatsby Gala!
JONNY FOWLER: Jonny is a marketing and social media guru. Jonny founded Hancock Mortgage and has helped grow a thriving business. One of his main passions is marketing and social media, as an Industry Leader Professional Speaker Social Media Specialist and Industry Innovator. Jonny shares in-depth, timely information that works to bring you business. He understand how platforms like Facebook and Instagram work and teaches how to work the system to outsmart algorithms that limit our exposure. You will learn not just what to do but HOW to do it. His two-hour keynote session will be one of the BEST you have heard to help your business grow and thrive.
RAVI HUTHEESING is an international keynote speaker and cultural catalyst. He empowers businesses, educators, and millions of people worldwide to pivot and transcend cultural and generational divides, and his incomparable life story keeps audiences on the edge of their seats.
The first American-born member of the family that created and governed the world’s largest democracy for over 40 years, Ravi is the grand-nephew of Jawaharlal Nehru (India’s first prime minister) and the cousin of prime ministers Indira Gandhi and Rajiv Gandhi.
His worldwide visibility skyrocketed in 1997 when he became the guitarist for triple Grammy nominee, Hanson, whose massive millennial fan base catapulted them to the White House, Madison Square Garden, Tonight Show, Good Morning America, Saturday Night Live, and more.
in 2014, he was invited to serve as a cultural diplomat for the US Department of State and went to Russia to give presentations on arts, entrepreneurship, and youth leadership. In 2016, he went to Indonesia and created songwriting and cultural entrepreneurship programs that bridged the most severe cultural and religious divides. As a global citizen, Ravi continues to pivot and grow. He shares his experiences and revelations in an effort to increase cross-cultural understanding and create a pathway to world peace.
NEW INDUSTRY DESIGNATION FOR ALL ATTENDEES!
We have industry experts sharing on this topic. Ravi Hutheesing will be part of this designation education.
All attendees at the 2020 IAHSP® Conference & EXPO will earn their IAHSP®-CDE – Cultural Diversity Expert Designation.
We are in a people business and Staging is a global service. Our cities and communities are becoming more diverse with multi-cultural influences from people from all over the world.
Misunderstandings or misimpressions about differences can offend people by mistake and we need to understand cultural differences, nuances and traditions in order to better serve our clients.
The IAHSP® Cultural Diversity Expert Designation (IAHSP-CDE®) will teach you:
About major cultural groups and what their expectations are in business
Do’s and Don’ts in working with various cultures and ethnicities
How to approach sensitive issues related to Staging
Why Diversity and Inclusivity are linked together Our Speakers for this session will provide expert insights on the topic.
IAHSP® – The International Association of Home Staging Professionals® is pleased to announce the addition of Deborah Plowden, ASPM, IAHSP-Premier, to our IAHSP® International Board in the position of Director of Diversity.
IAHSP® is always looking for ways to be inclusive, collaborative and provide opportunities for success for all members of our industry. With the focus on issues of diversity, inclusion and concerns related to racism, sexism and ageism that is in our society, we need to take a responsible approach to how our association and leadership addresses and represents diversity and promotes inclusivity not just for IAHSP® but for our industry as whole.
– Jennie Norris, IAHSP Chairwoman
This new and important role will focus on the following:
The Director of Diversity will assess potential barriers and develop strategies focused on recruiting and retaining a diverse International Association of Home Staging Professionals.
The Director of Diversity will help to maintain cohesion along the dimensions, of race, ethnicity, gender, sexual orientation, socio-economic status, age, sexual orientation, physical abilities, religious beliefs, political beliefs, or other ideologies.
The Director of Diversity will help to dispel any negative sterotypes and personal biases about different groups and cultures and help to build bridges of trust, respect, and understanding across cultures.
The Director of Diversity will assess potential barriers and develop strategies focused on recruiting and retaining diversity among IAHSP membership.
The Director will design training initiatives on cultural competency, gender differences, disability, sexual harassment, and other topics designed to increase awareness and support of equity and inclusion values.
The Director of Diversity will serve to help maintain international and global diversity within IAHSP.
The Director of Diversity will serve as a referral person to all IAHSP members in the area of maintaining diversity.
The Director of Diversity will help plan, guide and advise President and executive officers on diversity, equity, and affirmative action matters of IAHSP.
The Director of Diversity will work with other educational providers to ensure a path to Home Staging education for all socio-economic, race and ethnicity groups so Home Staging is an industry available to all those who desire to be part of it.
Deborah Plowden, founder and CEO of Debonair Home Staging & Redesign LLC, is the only Professional Home Stager that’s an Accredited Staging Professional Master® (ASPM®) and Staging Design Professional™ (SDP™), located in Houston, TX and the surrounding areas.
Deborah combines staging and apply design principles, as well as her own unique natural design talent, to every staging project giving her clients maximum results such as offers in as little as one day, receiving multiple offers and selling over list price.
Having moved numerous times herself while serving in the U.S. Military, Deborah understands the importance for all homeowners to sell quickly and get top dollar for one of their biggest investments. By providing impeccable customer care while demonstrating her expertise and professionalism on every staging project from start to finish, Deborah has received the International Association of Home Staging Professionals® (IAHSP®) Best of Home Staging Customer Service Award.
With her leadership skills and passion to help her fellow colleagues succeed, she pours countless hours into guiding and mentoring many members of the Greater Houston Chapter IAHSP® while committing herself to various positions as President, Education Chair and Membership Chair resulting in her being a recipient of the IAHSP® Best of Home Staging Industry Leadership Award.
Deborah has appeared on Real Estate radio talk shows, taught many Home Staging classes and been featured in local newspaper articles.
Jennie Norris, IAHSP Chairwoman and John Norris, Sr Exec VP, shared an article with Inman that was published on September 30th. The article covered what is an Improvement versus Maintenance when selling a home.