IAHSP Welcomes Home Staging Network Polska as our newest Affiliate Association!

IAHSP is on the grow around the world!! Many sister association are joining IAHSP as the preferred Home Staging Industry Association serving the globe!  Our newest affiliate member is Home Staging Network Polska – from POLAND!  We are thrilled to welcome them into the IAHSP Family and hope you join in saying, “Witamy,” or “Welcome,” to their members!

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What’s Your Story – Featuring Edi Keech!

Name: Edi Keech

Company:  Staging Puget Sound

From:  Auburn, WA (near Seattle)

Here is Edi’s Story – ENJOY!!

I am uniquely both a graduate architect and an award-winning home stager, with over 40 years’ design experience, located in the Seattle area.

I trained at Syracuse University and the Architectural Association in London.  My design portfolio includes commercial properties in Philadelphia, offices in California, and innumerable private homes throughout the United States. 

I am certified in Mathematics Education, and taught for many years at the Performing Arts School of the Philadelphia College of Performing Arts. Leaving the world of private education, I moved on to the Hopewell Valley School District (Princeton, NJ) where I developed the middle school computer science program and curriculum.

I honed my administrative talents in both New Jersey and California as Chief Operating Officer of a world-class medical practice. With my oversight, the company grew to be a multi-million-dollar enterprise.

Relocating to the Greater Seattle area (in 2009) allowed me to return to my first love: design. I used all my prior career experience to develop a full-service home staging company, Staging Puget Sound. I am a Lifetime Accredited Staging Professional Master, and a Premier Member of the International Association of Home Staging Professionals (IAHSP). In 2017, I was honored with Best Vacant Staging and Top Stager awards by IAHSP at the annual International Conference.

My greatest trial has been developing contacts and becoming a viable, productive business. Stubborn perseverance got me through those days.  I love working with people. Each project brings a new set of challenges and demands.  Stick with it! If your heart yearns to help others, if you enjoy design and if you are not afraid of hard work, then Home Staging may also be for you!

THANK YOU Edi for sharing!  We love learning about the backgrounds of our members and how they have grown and succeeded in Staging!

IAHSP® welcomes the AUSTRIAN Home Staging Association – ÖGHR

IAHSP® continues to expand our affiliate partnerships with Home Staging Associations in Europe.  Our latest partner comes from AUSTRIA!

Please welcome ÖGHR – Österreichishe Gessellschaft für Home Staging und Redesign!  Our IAHSP® European Director, Sanja Radovanovic, has done an amazing job working with these sister associations to bring them on board as approved IAHSP® Associations!  Their members can join IAHSP® as well – and we hope to see many of them at our IAHSP® European Conference in April, as well as in Charlotte next October for our big international IAHSP® Conference & EXPO!!

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What’s Your Story? Featuring Joan Inglis

  1. Your nameJoan Inglis
  2. Business nameCarolina Spaces
  3. How long you have been in business?13 years
  4. What you did before getting into the Staging Industry?I was a government and features reporter for a major city newspaper while I freelanced at interior design for homebuilder’s model homes.  Simultaneously I began three home-based businesses while being a devoted homeschool mother of three – Herbalife; Storytime Books (my own line of children’s personalized storybooks); and I did home services management with a friend.  Prior to my children I was a full-time cat lady.  I had a cattery – Majun – and bred and showed Turkish Angoras all over the country.  I was the first breeder focusing on black smoke Turkish Angoras and my cats and kittens won many first-ever awards.
  5. What made you decide to start a Staging business?I knew it would be a good fit with my design background and Realtor license.  I intended to have the Staging enhance my real estate business, but the Staging took on a life of its own.  Early on I received requests across three states to furnish homes priced up to $10 million.  
  6. What has been one of the biggest challenges for your success?Earning trust from fellow Realtors.  Because I am licensed in the states I serve, fellow Realtors did not want me to come into contact with their clients.  After many years of having the door slammed in my face, Realtors suddenly came knocking at my door.  Now I work with the topmost Realtors in my region, consulting on all of their listing, and physically Staging many of those homes.  
  7. What has been one of the best aspects of having your own business? – Though it is a great deal of responsibility and all issues fall back on me to solve, I enjoy a challenge and keeping my wheels spinning.  The very best aspect is that I help people get out of their current situation and move on with their lives.
  8. What is your top tip or piece of advice for someone looking at getting into this industry? Get educated, then do not let the customer dictate your price. Price your services with all expenses and profit in mind.  Don’t be afraid to walk away if the customer can’t meet your price.  There WILL be others who can.

Thank you, Joan, for sharing your background and insights!  We love how this industry attracts people from all walks of life, and so great to see how you have achieved such great success!! Those of you reading, Joan is a multi-award-winning ASP Master Home Stager and has really helped pave the way for Staging in her market!

If YOU would like to be featured in this ongoing series, simply answer the questions above, send in your headshot and company logo to Jennie@iahsp.com and we will feature YOU and your business!

What’s Your Story? Michelle Armstrong

We are pleased to feature Michelle Armstrong, owner of Armstrong Home Staging & Design!

400dpiLogoMichelle Armstrong

  1. Your name:  Michele Armstrong
  2. Business name:  Armstrong Home Staging & Design
  3. How long you have been in business?  Became an ASP and started my staging business this year!
  4. What you did before getting into the Staging Industry?  Retail Operations Director for Fashion Brands.
  5. What made you decide to start a Staging business?  It was all timing!  The retail industry has been on a steady decline and I have always loved interior design, as my grandparents were “flippers” in the 40’s & 50’s, restoring early California Spanish-style homes with excellent craftsmanship and beautiful finishes… it’s in the genes.  I wanted to get accredited and a Realtor friend spoke very highly about Barb and the ASP course.
  6. What has been one of the biggest challenges for your success?  The start-up process, trying to quickly learn from tenured staging professionals on the in’s & outs.
  7. What has been one of the best aspects of having your own business? For the first time in 25 years, my schedule is my own!
  8. What is your top tip or piece of advice for someone looking at getting into this industry? Find what makes you unique, whether it be a style-aspect such as “clean minimalist”, or excellent customer service and project management skills.  This will help to set you apart from the staging pro competition if you are in a saturated area.  Also, stay current with current decor trends colors… Less is always more!

Thank you, Michelle, for sharing with our members!  I appreciate that you recommend developing a unique differentiating factor for business as that is what sets us apart from others!  Great info – and we value having you as part of our IAHSP Association!


Viberent Inventory Management coming to CHICAGO – Oct 27th!


Viberent – the most comprehensive INVENTORY MANAGEMENT SYSTEM in the industry – is coming to CHICAGO on Oct 27th!

Join VIBERENT from 3-5PM – at the OHI Showroom 106 Garlisch Drive, Elk Grove Village IL 60007.


If you want to learn more about this cloud-based system that will make business process much easier and more productive, join Viberent for an introductory seminar that goes over the details of their Inventory Management System. For those that sign up for the program, you will receive 4 hours of COMPLIMENTARY in depth training (valued at $400!).  Special pricing will be offered to those in attendance!

This event is open to ALL business owners in the Home Staging Industry – regardless of designation or association affiliation!

For more information, call 800-392-7161 or email Christa@iahsp.com

What’s Your Story?

The International Association of Home Staging Professionals (IAHSP) is starting a new series where we would like to feature our valued members as we find out “What’s Your Story?”  Please submit the following information to us:

  1. Your name
  2. Business name
  3. Your photo and company logo
  4. How long you have been in business?
  5. What you did before getting into the Staging Industry?
  6. What made you decide to start a Staging business?
  7. What has been one of the biggest challenges for your success?
  8. What has been one of the best aspects of having your own business?
  9. What is your top tip or piece of advice for someone looking at getting into this industry?

Please send all submissions to Jennie@iahsp.com.

We are excited to hear all the wonderful stories from our members worldwide!

Earn Your Buyer Trends Specialist (BTS) Designation – June 20

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Earn the newest industry designation offered by the International Association of Home Staging Professionals (IAHSP) and taught by Stagedhomes.com, the World Standard in Staging Education…

Buyer Trends Specialist (BTS) on June 20, 2017 – 4PM-7PM MST – $175 investment

Your BTS Designation will allow you to speak confidently with Sellers to advise them on what to do to prepare their houses for sale.  Not only will you be able to share what they need to do based on the target buyer for their house, but also be able to advise them on any modifications/updates based on trends that are buyer and budget friendly.


  • Population Demographics – 5 generation groups and who comprises them
  • Understanding who is buying what type of property
  • Understand how to appeal to specific demographic groups
  • Current trends are for property interiors
  • Current trends for furnishings
  • Current Color Trends to use for paint recommendations


To register go to http://www.Stagedhomes.com or call 800-392-7161.

IAHSP Business & Marketing Bootcamps now at 6 PM MST – Sign up NOW for your POWER HOUR to Success!

You shared, we listened.  Our Bootcamps are now moved to “after hours” so that our members that are productive in their Staging businesses or cannot attend during the daytime can now attend at POWER HOUR from 6 PM – 7:15 PM MST (except for the Business Planning & Goal Setting sessions that is a double session from 6-8:15PM)!  We have 11 different Bootcamps created to help YOU succeed, grow and thrive in your business!  Sign up for the Bootcamp Bundles and save $$!  We are developing more topics that will be rolled out soon!

To register go to www.iahsp.com or call 800-392-7161!


2017 IAHSP Conference Review by Courtney Schomburg of InHanceIt Staging . . .

It is nice when an attendee summarizes our event so well  on her own- it had to be shared as these are her words and experience – unsolicited – but so great!  Thank you, Courtney, for allowing us to re-blog your blog post!

2017 International Association of Home Staging Professionals – Nothing Short of Amazing!

21FEB2017in Upcoming Events

After a whirlwind weekend in Ft. Lauderdale I have finally returned home.  I had a great time and learned a ton at the annual IAHSP (International Association of Home Staging Professionals) conference and expo.  The theme of the conference was “Raise the Bar”, and I felt like they certainly did that!  The first morning was jammed packed full of information.  The energy in the room was so high and everyone was excited to be there.  Great music was played throughout the day to keep people energized and focused.

We kicked it off with Jennie Norris, the President and CEO of StagedHomes.com and IAHSP Chairwoman, telling us how we can “Raise the Bar” in our lives and careers by being clear about what we want, staying connected, and practicing good habits.  She used the BAR acronym to show us ways to “Raise the Bar” on business, communication, staging work, involvement, and attitude. Jennie was a dynamic speaker and had great advice.

The next presenter was a real estate photographer who stressed the importance of professional photography and building a “Brand”.  We learned that, in order to brand yourself and your business you need to stay consistent and be comfortably YOU. She also stressed that our job is to sell “Welcome Home”.

Blair Hamaty, the CEO of Setting the Space was a fun, energetic, and entertaining speaker. He prides himself on being the “YES man” and says that saying YES is what got him to where he is today.  Blair’s advice is to accept any challenge presented by a customer, help them solve their problems and to never say “NO” to any price.  He also expressed the importance to diversification, thinking outside of the box, and finding other ways to improve your business and to make more money.

After a quick bite to eat we were back at it and learning from Sandra Holmes, the president of Home Staging Concepts and IAHSP Vendor Affiliates Director, about buying wholesale and partnering with local artists to bring unique pieces into your staged properties.  I took about 6 pages of notes in the short time Sandra was speaking and I could have listened to her the rest of the day.  Everything Sandra had to say was very relevant to me and our business.  I think after hearing about all of Sandra’s success we might finally bite the bullet and buy wholesale…couldn’t hurt to try! “Buy low, rent high, sell high!”

After this power-packed morning we had a few of the event sponsors talk about their products. SURYA was the main sponsor of the event and surprised us with a few great deals just for being at the conference. I just received my 830 page SURYA catalog in the mail last week, so I was excited to learn more about the company and how their wholesale program works.

The main event!! Jeff Lewis from Bravo TV’s “Flipping Out” was our last speaker of the day.  Everyone was excited to meet him and hear what he had to say.  HE WAS AMAZING! Exactly like what you see from him on the TV show.  He was hilarious and entertaining.  He started off with a little gossip about the women of Real Housewife’s and talked about his baby girl, Gage and of course Zoila.  He answered every design question we threw at him.  Yes, he still likes and uses gray!  He went off on a playful side-splitting rant about how much he despises millennials that had the whole room rolling on the floor.  After Jeff’s inspiring talk it was time to meet him!  Somehow, I got lucky and went out a side door to get in line, this is where I basically ran into Gage!  I immediately told him how much I loved him and how his and Jeff’s relationship is like Jon (my husband) and mine.  I am the type A, go-go-go personality type (like Jeff) and he is the calm, cool, and collected one (like Gage).  He got a kick out of that and took a selfie with me.  After waiting in line for what seemed like forever I finally got to meet Jeff.  I was beyond star struck and could barely talk besides telling him how much I love him.  He posed for several pictures with me and complimented my necklace which I was super excited about.  Time to head back to my hotel room and de-brief from this intense day.

After a quick wardrobe change I headed down to the hotel bar for drinks with friends.  Two glasses of wine later it was time for the dinner and awards banquet. After a typical “banquet” dinner the awards ceremony started.  I knew I had entered INhance IT! in for an award so I was on the edge of my seat with excitement the whole time.  With this being my first time having any involvement with the organization I thought there was no way we would win, but we DID!  INhance IT! won Home Staging Team of the Year!  I was beyond excited!  A huge Thank you to everyone at IAHSP for recognizing all of our hard work this past year. Almost 11pm and its time for bed!

Day two of the conference was just as jam packed with great information.  The first speaker on Sunday was Kristie Barnett, The Decorologist.  Let me just say, she is one of my most favorite presenters EVER! Even though I took her three-day course (EPS) I took pages and pages of notes and loved looking at her amazing transformation pictures.  Krisite is a class act and extremely comfortable on the stage.

Next up was Joanne Lenart-Weary, the president of The JLW Company. She taught a great two hour class on color. We explored our new SW paint decks and learned how to divide the deck into four parts to find the perfect color for your client.  JoAnne is extremely knowledgeable and had great advice on choosing paint colors for any room and being confident in ourselves to make the right decision.

Between Kristie and Joanne’s presentations we all received our “IAHSP- CB Color Basics Designation”.  I think that getting a designation while at a conference was the icing on the cake!  What a great value-add!

Kevin Htain, CEO of Identity Home Staging, lead an entertaining talk on design trends for 2017 and beyond.  He is not only a great speaker but also hilarious! I thought I knew it all when it came to design trends but I learned a ton from Kevin.  Flamingo wallpaper is IN! Enough said!!

Home Staging contracts and how to protect and represent your company is something all stagers, new and old, need to revisit from time to time.  David Peterson, Co-owner of Synergy Staging, gave a great presentation on the different kinds of contracts and what each should include.  One of my favorite pieces of advice from David was not contract related but something I am going to implement right away-pin towels together to prevent people from using them.  Genius!

Theresa Thomas, CEO of Stage Right! Home Staging, was the speaker I took the most away from.  When she made the statement “It’s always about price” it really hit home with me.  We have been struggling with pricing because of what our competition is offering, but once she said this it all clicked for me.  We just need to get in the door and upsell!  She also talked about charging what you are worth and how to understand your value.  I am going to take my notes from her session and really think about what Is holding me back and who we are!

I must say, I admire, Mary Scalli, owner of North Huston Blinds and Simple Elegance.  She commits to taking 10 weeks of vacation a year.  She had tons of great advice on how to run your business so that you can step away and still be efficient! Her ideas on how to use Pay Pal to its fullest extent might change how we do business.

Nick May, a business entrepreneur and marketing expert, had great advice on how to write effective blogs and where to draw inspiration for the blogs. I learned about backlinks and guest blogging in order to get traffic to our website. Facebook adds can drive business to our website as long as we are doing them correctly.

As the conference came to a close I had to jet out and catch my Uber to the airport. Sad that it was over, but energized to get back and implement the things I learned.  A huge Thank you to everyone that put this together and made it such a great learning opportunity for stagers from all over the world.  Looking forward to October 2018 and the conference at High Point!