Buyer Trends Specialist Course – May 12

Register NOW for the all-new, updated Buyer Trends Specialist (BTS) Designation Course. This will be taught LIVE on May 12th – and recorded for those who cannot attend live. All grads receive NEW BTS Logo, Style Sheets, Course handouts, and more! Position yourself as an EXPERT with your clients and gain CONFIDENCE in discussing updating and trends.

This course will take 4 hours to teach as we cover:

  • Learn the 7 Demographic Groups
  • Identify Who is Buying What and Why
  • Learn How to Identify Home Styles
  • Understand Industry Design Terms
  • Current Color Trends to use for paint recommendations
  • Staging trends to appeal to target buyers
  • Trending Furniture Styles
  • Trending Furniture Colors
  • Interior Material Trends (flooring, fixtures, hardware, counters, carpeting)

IAHSP EU Conference and Awards 2022

By Sasha Barker

The IAHSP®’s European Home Staging Conference and Expo is just around the corner, and we are here to fill you in on those all-important details! You really won’t want to miss out on what is set to be a brilliant weekend for the Home Staging industry.

Beautiful Lisbon, Portugal

This year, the conference will be held in Lisbon’s Pestana Palace Hotel on the 28th and 29th of May 2022.

THE FUTURE IS NOW


The IAHSP® Europe has lined up 7 top industry professionals to share their insights over the course of the weekend. Attendees will have access to inspiring talks on success, time management, design principles and even warehouse logistics, just to name a few! On the second day, there will be a specialist course on Senior Staging, reviewing Home Staging solutions for more mature adults.

Senior Staging Specialist Designation from IAHSP

The full schedule (subject to change), which will include lunches and coffee breaks, can be found here. Everything you need to know about what is best for your staging business will be at your fingertips, and you’ll also be surrounded by like minded individuals with a passion for Home Staging – the perfect opportunity to network and build connections. There will be opportunities to meet our sponsors and discuss their products and services throughout the conference.

On the evening of the 28th, the 2nd annual European Home Staging Awards will take place. This is a wonderful occasion for everybody to come together and celebrate our successes as Home Stagers from all over Europe. It is a black-tie event with a Gala Dinner, not to mention the afterparty where we can all let our hair down!

We are looking forward to seeing you all there and are confident it will be a fun, fulfilling weekend. You can find more information on our guest speakers and buy your tickets for the conference here.

LONDON – Home Staging Business Course – June 10-11

The Accredited Staging Professional (ASP) Home Staging Business Course is being taught LIVE in LONDON – June 10-11. This course is for those interested in starting a successful Home Staging Business or add to their existing business with a firm and proven foundation for success.

The course is Sponsored by IAHSP-EU, Hosted by HSA-UK and taught by Stagedhomes.com Certified ASP Course Trainers, Verena Mumford and Sanja Radovanovic.

To learn more about this course including everything you receive and pricing, go to View Available CoursesRead More

Your course includes lunch on both days, as well as ongoing education and support from industry associations and colleagues. All students will receive a full year membership in IAHSP, IAHSP-EU and HSA-UK – over a $400 value!

IAHSP® International Launches IAHSP Canada!

The International Association of Home Staging Professionals® continues its expansion around the globe with the official launch of IAHSP® Canada!

“We want to support the Home Staging Community in Canada by welcoming them into IAHSP International as an official country chapter.  Like IAHSP-Europe and IAHSP-Latin America, our goal is to provide resources that support Home Staging Professionals in Canada, and ensure they have the ability to connect with members in their country and around the globe.”

Jennie Norris, Chairwoman, IAHSP International®

Benefits of IAHSP® Membership include:

  • Membership in the world’s largest professional Home Staging Industry Association
  • Regional Chapters – both physical and remote so ALL members have the ability to stay connected for ongoing education and support
  • Industry Sponsor companies that offer products and services for Home Staging Businesses with special rates and promotional incentives unavailable to the general public.
  • Annual IAHSP® Conference & EXPO – high level teaching, great networking, and a quality event hosted by IAHSP® International
  • Members Only portal with resources to help grow and thrive
  • Advanced Staging Business Owner Portal for more experienced Home Stagers looking for information and resources as they grow their companies
  • Open communication with IAHSP® International Board Leaders who are receptive to ideas positioned to help members engage and grow
  • Social Media Groups with engaging and uplifting discussions
  • Weekly Home Staging Talk Show – archived for your convenience

For more information, please email Jennie@iahsp.com.

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

Don’t Drop the Ball! IAHSP 2018 Conference & EXPO Super Early Bird Price ends tomorrow!

When the ball drops in Times Square, prices go UP for the 2018 IAHSP Conference & EXPO!  Get your ticket NOW and save $$!  

Super Early Bird Promo

There is still room for our VIP section where you get preferred seating, first in line for the Meet & Greet with the Scott Brothers, priority Registration and some extra goodies that general attendees will not receive!!  Space is limited!!  Get your ticket now to lock in your VIP spot!

Go to www.iahspconexpo.com to register!

 

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 6th Day Before Christmas IAHSP Gave to Me . . .

On the 6th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Norris Speaker PromoJennie Norris is the Chairwoman for IAHSP® International, President & CEO of Stagedhomes.com, and Owner & Principal Home Stager for Sensational Home Staging. She is a Certified ASP® and ASPM® Course Trainer and as a professional speaker, she presents the Accredited Staging Professional® (ASP®) Course on behalf of Stagedhomes.com throughout North America. Jennie has been featured in national and local television segments, publications, and radio. She is the only two‐time Winner of the Staging Award of Excellence and was the first recipient of the IAHSP® Staging Spirit Award.

She launched the first Home Staging company in the Sacramento region and now owns and operates a successful Home Staging company in Denver.Having personally Staged over 4,300 houses for sale since 2002 she has educated thousands of Realtors, Stagers and Sellers about Home Staging, and has helped mentor Home Staging colleagues as a Business Coach and Trainer. She and her team Stage properties throughout the greater Denver region, from modest to multi-million dollar properties.

Jennie is the President of the Denver IAHSP® Regional Chapter, and is the co‐author of “Marketing Made Simple: The Key to Succeeding in Business.” She is also a professional blogger, author, and social media networking expert. Jennie earned her B.A. from UCLA.

Oberfeld Speaker Promo

Naheed Oberfeld is a Success Strategist who works with passionate and driven business owners and Professionals who are respected experts in their field. She helps them achieve greater financial success by showing them how to effortlessly attract their ideal clients, confidently charge the true value of their products and services, overcome debilitating boom and bust cycles, and shed patterns of procrastination and stress.

With 15 years of experience in the corporate world, including fortune 100 companies, Naheed left the Finance industry to embark upon her passion; empowering others to create financially rewarding businesses without stress and struggle. She works with clients from all over the world helping them to overcome their personal and professional blocks to achieve a happier and more abundant life.

Schwarz Speaker Promo

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged thousands of hours on the platform.  Over one million REALTORS® have attended her various programs.  Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide.  Barb is a leader, innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs.

In 1999, Barb founded the International Association of Home Staging Professionals®, and in 2005 launched the IAHSP® Foundation, a non-profit organization, so that association members could give back to their communities. She remains active in IAHSP® as part of the International Board and these days enjoys spending time with her husband, Kirk, growing a spectacular garden, and her fur babies, Happy, Whidbey and Bo.

 

On the 7th Day Before Christmas IAHSP Gave to Me . . .

On the 7th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Lewis-Brown Speaker Promo

Catherine Lewis Brown loves being self-employed! If she can help other entrepreneurs to live their dream of doing what they love, and get paid for doing it, she’s ALL IN!

Catherine is the founder of The Successful Stager Training Academy, and the owner of Ready to List Staging in Toronto. Her programs, tools and resources have all been created to inspire, motivate and empower women in the growth of their business, but especially, stagers! She is the founder of The Certified Successful Stager training program and the Just for Stagers Member’s Lounge. She is also the owner of the Just for Stagers Facebook group, which is a thriving hub for stagers around the globe.

Little Speaker Promo

Carrie Little is an active licensed Real Estate Broker in Illinois.  As a licensee she has the privilege of training for Midwest Real Estate Data, one of the largest MLS’ in the U.S.  She is actively involved in her local board and prides herself with the ability to motivate agents to “figure out how to, figure it out.”

As a C.E. Instructor and trainer, she has educated agents, locally and internationally.  Carrie was an early adopter of Social Media which allows her to integrate technology into her training making it practical for every real estate audience.  She’s produced television programming, worked for one of the largest Commercial Real Estate holders in the world and is driven to motivate others to reach their professional goals, personal goals, and real estate dreams.  She is an author, blogger, certified paralegal, holds a B.S. in Business Administration and an M.S. in Digital Marketing and Analytics.

Mendenhall Speaker Promo

Karen B. Mendenhall, had been practicing real estate in the Charlotte region as a career for more than 15 years before opening a home staging company. Stage It! was established in 2005 and is Charlotte’s premiere accredited, home staging company. Making houses out shine the competition is her passion.

Karen says she has a “furniture moving” disease.  She needs to see pieces in different places before she decides which location is best for the camera, the traffic flow, and the use of the space. Staging is the only cure for my ailment. Having been personally trained by the Creator of Home Staging, Barb Schwarz, Karen is forever grateful to her for sharing all of her knowledge and expertise while at the same time caring enough to make sure she succeeded. The Stage It! Team has now staged more than 1000 properties!

Karen holds a degree in Sociology from the University of North Carolina at Charlotte; is a licensed agent in North and South Carolina; is a Lifetime Accredited Staging Professional Master; and, is an official ASP course instructor for Stagedhomes.com