Stagers of Color Issue of IAHSP Magazine is here!

The greatly anticipated Stagers of Color Issue is here!

This IAHSP Magazine issue is released publicly (versus our other issues that are for members only) as we want those who are thinking about getting into home staging, and those looking to hire pro-Stagers to see the amazing men and women of color who are part of our growing industry.

IAHSP is proud to share this inspiring issue with our global community and hope it helps increase the success of all stagers as they read the inspiring stories of staging journeys each person included. Thank you to all those who submitted to be included in the issue. If you did not submit and want to be included for our next issue, please let us know!

Click HERE to see the online digital magazine.

#homestaging #magazine #industry #minorities #stagersofcolor #iahspworldwide #staging #realestate #association #professional #connection #international #membership #stager #business #success #homestager #magazine

Buyer Trends Specialist Course – May 12

Register NOW for the all-new, updated Buyer Trends Specialist (BTS) Designation Course. This will be taught LIVE on May 12th – and recorded for those who cannot attend live. All grads receive NEW BTS Logo, Style Sheets, Course handouts, and more! Position yourself as an EXPERT with your clients and gain CONFIDENCE in discussing updating and trends.

This course will take 4 hours to teach as we cover:

  • Learn the 7 Demographic Groups
  • Identify Who is Buying What and Why
  • Learn How to Identify Home Styles
  • Understand Industry Design Terms
  • Current Color Trends to use for paint recommendations
  • Staging trends to appeal to target buyers
  • Trending Furniture Styles
  • Trending Furniture Colors
  • Interior Material Trends (flooring, fixtures, hardware, counters, carpeting)

IAHSP® EU Conference and Awards 2022

By Sasha Barker

The IAHSP® EU proudly brings to you the 3rd European Conference and the 2nd European Awards.

This year, the conference will be held in Lisbon’s Pestana Palace Hotel on the 28th and 29th of May 2022. IAHSP® EU has lined up 7 top industry professionals to share their valuable insights over the course of the weekend. Attendees will have access to inspiring talks on success, time management, design principles and even warehouse logistics, just to name a few! This year’s speakers will be as follows:

  • Birgit Anich (Warehouse and Logistics: Tips and Tricks to Maximise Operational Efficacies)
  • June Carter (Time Management for Home Stagers)
  • Annie Doherty (Design Principles)
  • Barbara Heil-Sonneck (First Impressions Matter)
  • Marta Monteiro (Vision for Success)
  • Jennie Norris (Senior Staging Specialist Course and Certified IAHSP Course Trainer)
  • Mariah Wayhudi (How to Save Time, Increase Sales and Generate Leads Using LinkedIn)

The full schedule (subject to change), which will include lunches and coffee breaks, can be found here. Everything you need to know about what is best for your staging business will be at your fingertips, and you’ll also be surrounded by like-minded individuals with a passion for Home Staging – the perfect opportunity to network and build connections.

There will be opportunities to meet our sponsors and discuss their products and services throughout the conference. We’re proud to announce this year’s main sponsor as quality furniture brand Kave Home. Our Gold Sponsors are StagedHomes & 221, and our Bronze Sponsor is data insight company Stageflow, whose support is hugely appreciated.

We are also honored to have Stagedhomes.com, Home Philosophy and Staged4More, who share the same vision with us in giving importance to home staging education, as our Educational Supporters.

On the evening of the 28th, the 2nd European Home Staging Awards will take place. This is a wonderful occasion for everybody to come together and celebrate our successes as Home Stagers from all over Europe.

We are looking forward to seeing you all there and are confident it will be a fun, fulfilling weekend. You can find more information about the conference, including this year’s speakers, and buy your tickets here.

The Best LIVE Home Staging & Real Estate Conference Begins in 1 Week – Denver – Sept 24-26. Don’t Miss Out!

In ONE WEEK Pro-Stagers and Realtors will descend on Denver to SOAR! You still have time to register! Flights are inexpensive, our special priced hotel block has been extended and we are ready to host this amazing conference to educate, motivate, and inspire you to new heights of success! Don’t miss out! You know you need the boost and we want you here! 🦅

go to http://www.IAHSPConEXPO.com to REGISTER for this AMAZING event!

www.IAHSPConEXPO.com

#iahspconexpo #denver#conference #homestaging #realestate #advance #success

(covid protocols in place as needed)

IAHSP® Welcomes New Global Operations Director

American Businessman James Cash Penney, founder of JC Penney, used to say: “growth is never by chance; it is the result of forces working together”. Quotes like this inspire many successful businesses worldwide, including the IAHSP® – International Association of Home Staging Professionals®.

As an institution, the IAHSP® have implemented the semantics of this quote as the driving force for continuously raising its standards, pushing the Home Staging industry forward worldwide.

Being the largest and longest running Home Staging Industry Trade Association with thousands of members worldwide since 1999, the IAHSP®  believes that excellence in education and high professional standards are paramount for the success of Home Staging as an activity, and it has spared no efforts to promote exactly that.

The Association is now ready for its next important step which will benefit the industry as a whole in all corners of the world.

With a global expansion in mind, which allows the IAHSP® to promote the activity and to support stagers around the world, Paloma Harrington-Griffin, the VP of IAHSP®Europe, is joining IAHSP®’s international team as the Global Operations Director.

Paloma will share her expertise and assist with the Association’s global network, making sure all opportunities to strengthen our activity are seized in all territories, building momentum and allowing the representation of Home Staging to expand and grow.

About Paloma Harrington-Griffin and the role

Paloma Harrington- Griffin is an award-winning ASP® Accredited Home Staging Professional, Expert Interior Stylist and Luxury Staging Specialist.

With knowledge and experience within Home Staging, Paloma is the Vice President of the IAHSP®Europe, the Founder of the Home Staging Association UK & Ireland, and Co-Founder of the first Brazilian Home Staging Hub and School, Núcleo de Home Staging.

An entrepreneur at heart, she believes in empowering people through knowledge, education and support. This means that seamlessly, fulfilling the role of assisting with worldwide associations and members, the IAHSP® plan is also fulfilled.

IAHSP®’s new venture focuses on reaching out to new members globally, keeping up the high standards regarding educational and professional opportunities on an international level, and guiding Home Staging institutions into success.

The role entails expanding, networking and supporting in unity to build a united global foundation to increase engagement levels, making the Home Staging Industry the best we have seen yet.

World Wide Staging Service Week – Help us Fundraise for our 2021 Projects – Donate to Go Fund Me – all donations are 100% tax deductible.

Helping Those in Need with Creativity and Passion

Please help us by donating to the IAHSP Foundation that funds Worldwide Staging Service Week. The IAHSP Foundation is a 501(c)(3), your donation is 100% tax deductible. Any amount is appreciated.

In the past, we have done fundraising at our conference, and this year we are getting a jump start so projects that are taking place in September (prior to our conference) will have needed funds. WWSSW – Worldwide Staging Service Week – is all about giving back to the communities in which we work and helping those less fortunate or in need.

Since 2005, WWSSW projects have helped many entities and families in need. From Ronald McDonald Houses to Salvation Army Homeless Shelters to battered women’s shelters to foster care facilities, individuals in need, pet shelters, senior centers, VA centers, fire stations, immigrant families, and more – our talented association members around the world give of their time, creativity and passion to help others.

Please click on the link below to donate and SHARE with others. Thank you in advance for your support!

https://gofund.me/2b418a50

Are YOU Ready to SOAR – Seek Opportunities and RISE? Join us in Denver Sept 24-26

THE Home Staging Industry Event of the YEAR is coming to you LIVE in Denver – Sept 24-26, 2021.

The IAHSP Family Reunion Conference & EXPO brings TOP Educators, Expert KEYNOTE Speakers, Topics that will INSPIRE, MOTIVATE, EDUCATE and CHALLENGE you to RISE above your competition and bring in MORE business!

SEEK OPPORTUNITIES AND RISE!

We chose our conference theme carefully based on what we all experienced last year with not being able to travel, to see our colleagues and friends in person, to shift to stay viable, and more.

SPACE IS LIMITED! Do not wait to register. We have to share numbers with the host hotel – and plan for food, space and hotel rooms. You can pay 50% now and 50% later – just get registered! Go to www.IAHSPConEXPO.com and get EXCITED about what you will LEARN and who you will MEET at this year’s conference!




HEADQUARTER HOTEL: The Gaylord Rockies

Make your reservation now – don’t wait as the hotel block with our special rate goes away August 23rd! You can reserve your room – and then if you need to change things, you can with no penalty (based on hotel terms) when canceled within the time permitted by the hotel.


THANK YOU TO OUR CONFERENCE SPONSORS! These wonderful companies will be at our conference to meet YOU – and you can learn about the products and services and SHOP while at the conference!

2020 IAHSP Conference and EXPO Live Event has been Canceled effective June 8, 2020

To Our Valued IAHSP® Family Members,

As the months have progressed during this very unusual 2020, we have been able to shift successfully to continue to deliver resources and education to our members. We hope that you are staying productive and want you to reach out to us for any support we can offer during this time.

I know many of you have been waiting and wondering about our 2020 IAHSP® Conference and EXPO that is scheduled for Sept 25-27 in Denver. We have been waiting on making any kind of formal announcement to see if the State of Colorado will provide any clear guidelines on large gatherings. To date, Governor Polis has not shared any information on when or how gatherings will be allowed. 

What I do know is the ability to meet in larger groups will start off with 50 people and slowly increase in size every few weeks or month. We have no idea when the ability to meet in a group our size will be allowed and by my estimates it would not be until the fall.

Because we have no clear mandate on large meetings for Colorado, with the support of our leadership team, I have made the difficult decision to cancel our live conference. As much as I, and everyone else miss you and would love to be able to see everyone in person, it would not be responsible of us to continue to promote an event we are unsure can even be held. 

Furthermore, the survey we sent out about our 2020 Conference had insightful statistics. The most telling one was two-thirds of the potential attendees surveyed indicated even if the larger groups were allowed, they would still NOT attend a live conference. The reasons were concerns for their health during travel, safety of the large gathering, and costs since many industry members business volume has greatly decreased due to Covid19.  Even if the hotel were to guarantee safety and sanitation measures were in place for all meeting rooms, restaurants, etc., 52% of the respondents shared they would still not attend.

Therefore, the cancelation of the event is due to an unforeseen and unpredictable pandemic that in turn has caused a lack of a facility, attendees and revenue to support our event. We do not want to have a reduced event, as a big part of our conferences is our EXPO and the companies that pay to display and meet all of you and they expect large numbers.  Their sponsorships support our event costs, and without them we would not be able to afford what the hotel has required us to pay in our agreement.  Many of our sponsors are also struggling and believe 2020 is not a year they can move forward with the commitments they have made to IAHSP®.

Our event is a production – not just a meeting with speakers. We want it to be memorable, educational and inspirational.  I am extremely sad about this and I hope you support our responsible decision to act in ways that protect our members and association.

We are looking at offering a virtual conference and are working on the details. Another important piece of feedback from the survey was our members are concerned about attending a multi-day virtual event. They shared it is hard to concentrate with various distractions found at home or offices, and if at home, it is a challenge to not be working to earn money versus sitting at a computer or phone watching and listening to speakers. One of the best parts of a live event is the ability to get away and have time to just focus on the event and learn and that is not possible with an online event. 

We are taking the feedback into consideration and will be sharing what we will be doing for 2020 with all of you once it is finalized.  Whatever we decide to do, it will be recorded for those who are not able to take the time to watch it live so all our members have the opportunity to benefit from the education and information.

– Jennie Norris, IAHSP Chairwoman

For those who already purchased tickets to the 2020 live conference, your ticket purchase will be applied to the virtual conference or applied to 2021 Conference tickets or to your membership. Your status as a VIP will also be retained. We have already paid money to Keynote Speakers, and deposits to the hotel that they are holding, and we will not be receiving any refunds. The funds raised by ticket sales, paid for these expenses that are due in advance. We do not get these funds back from any of the entities and are working with all of them to figure out how we can best work together. The hotel has shared that anyone who booked a room will be refunded with no penalty. If you have any concerns about this, please email me privately at Jennie@iahsp.com.

The Advanced Stager Training Session will be held for those 6+ figure business owners in a workshop setting and will be done virtually or possibly live in a destination location. If it is live, the dates will not be end of September so we are confident in-person gatherings can take place, and attendees feel comfortable traveling.

Once we have all the details confirmed we will share the plans with you. We are working on the 2021 IAHSP® Conference and EXPO details and will share dates with all of you once agreements are signed. 

Until then, know that I am greatly disappointed to share this news with all of you. Our entire team is disappointed and yet in agreement to postpone any large live events for when it is truly safe to do so. My hope was to be able to see all those who planned on attending our event in Denver and give hugs, laugh, and learn together.  

Until that day comes, know that we are here for you and we are all in this together as a big global home staging family. Let us know how we can best support you as we navigate these unique times. 

If you have any questions or thoughts, please email me directly at Jennie@iahsp.com.

All my best,

Jennie Norris, IAHSP® International Chairwoman

www.IAHSP.com

844-IAHSP99

This I know…

Resiliency. Belief. Thrive.  Pivot.  Adjust.  Mindset. Hope.

OR

Deflation. Skepticism. Survive. Wither. Resist. Fear. Doubt.

Words have power and impact. And we MUST CHOOSE which ones we will allow in our minds and hearts.

I know our BELIEF dictates our ATTITUDE and our ATTITUDE impacts our ACTION.  And ACTION leads to PRODUCTIVITY.   And PRODUCTIVITY leads to PROFIT

I know these words lead to HOPE.  And HOPE gives us a FUTURE and our FUTURE is about MINDSET and POSITIVE EXPECTATIONS.

I know our MINDSET is impacted by what we listen to, read and watch.  

I want to challenge all of us to stop watching the news as it is propelled by FEAR and FEAR is the enemy of PRODUCTIVITY.  I am not saying ignore what is happening in the world but at some point we have to say, “ENOUGH!”  We get it! Covid19 is bad. Countries are suffering economically.  People are suffering emotionally.  Sick are dying. Sick are recovering. We have to tune out all the negative. We need to tune into something positive every day!  

I know like most everyone I have my fill of Netflix or Prime or TV to pass the time and binge watch shows at night… but how much TV or YouTube can we watch without at some point deciding “I have to do something else!”

Choose to READ positive books or business strategies that propel you forward. LISTEN to music that feeds your spirit. ENGAGE with other like-minded people. Set up a call with colleagues and friends.  Have a fun time for yourself.  Be KIND to one another on social media.  And keep working towards your FUTURE as we WILL get through this and we will RISE!

What are YOU going to do to overcome the MINDSET of FEAR that has so many paralyzed with INACTION?  I do the only thing I know how to do… PRAY and PERSEVERE.  

I pray for this virus to lose its hold on our world and for those who are sick to get proper treatment and thrivr. I pray for my family, friends and colleagues around the world who have isolated for months and are dealing with loneliness, depression, and yes, fear.  I pray against the deliberate destruction of our economies for the personal gain of entities poised to make billions off this crisis.  And I persevere because I have made a CHOICE that we will RISE and be BETTER once this is over.

I know I can keep my ATTITUDE up by doing what I can to stay VIABLE.  I work to provide added education that can help colleagues earn income and pivot to add services so they NEVER again will be in a position of NOT being able to earn income!  I do what I can with my time and force myself on some days to move forward with tasks when all I really feel like doing is staying in bed. I have too many people counting on me for their livelihood and for leadership and guidance for me to curl up and retreat. 

I know I cannot and do not take my roles lightly. I CHOOSE to EDUCATE myself so I can help disseminate and provide synthesized information to members, colleagues and friends.  If one thing I share helps one person get through this or get some help for their company or family, then it is all worth it. 

I know I must EXPECT the BEST and plan for it.  Adding services, working on marketing and being poised to handle the expected flood of business that I believe is coming for all home stagers keeps my FOCUS FORWARD – not backward.

I know we will look back on this time with PERSPECTIVE and remember how we all came through the Pandemic of 2020 and how we CHOSE to keep our POSITIVE MINDSET and to push RETREAT out of our minds.  This takes FAITH. Faith is BELIEVING in things we cannot see.  Seeing is not believing.  Believing is Seeing.

I know the sun will rise and set. The moon will glow. Flowers will bloom. Trees will grow. Birds will sing. Oceans will ebb and flow. Nature is having a reset and rest and is better for it. The air is cleaner. Waters are purer – dolphins are swimming in the Venice canals for the first time in decades and that is just one example. And our HUMAN SPIRIT also needs this.

RESET.  RESTORE.  REVIVE. 

I know we will CHOOSE to RISE And we will be standing STRONGER TOGETHER as a result of this experience that has made the human race come together for a common goal. VICTORY over ADVERSITY.  

WE will KNOW how RESILIENT and RESOURCEFUL and STRONG we are as people with a common PASSION and PURPOSE.

I look to the future with anticipation when we can all be together and we can HUG and LAUGH and REJOICE! 

Jennie Norris – IAHSP Chairwoman

This I know.

I am grateful for you – my home staging family . . .

Jennie

Virtual Reality versus Actual Reality in Real Estate

by Jennie Norris, IAHSP Chairwoman, Owner of Sensational Home Staging – We Stage Colorado

Virtual Reality can be traced back to 1935 as a science fiction and movie tool that was not used in the real estate industry to any major effect until about 3 years ago when Matterport hit the scene. The idea of being able to tour a house “virtually” was appealing for buyers who wanted to be able to experience a house before seeing in person. Was virtual reality for real estate really meant to eliminate the need to see a property in person? Is that where we want the industry to head? Eliminate all personal experience and use robots and machines to sell and buy properties?

That would be a huge mistake.

Technology is great to make our lives easier to manage and but has also made our lives more complicated and demanding. The reality is we do live in a tech world however real estate needs to be REAL. Not fake. Not virtual. Some may disagree, however for most people, owning a property represents the largest asset they will own in their lifetime. To leave this decision up to virtual reality is a big mistake. A 3-D tour helps a buyer visualize a layout and features but statistically a very small number of properties are sold without a personal visit.

Furniture looks fake. Placement is wrong. Why would you BLOCK the selling feature of the built in and storage? A Professional Stager knows NOT to do this.
Proper placement of a REAL grouping. House sold to the FIRST BUYER who saw it after it was professional Staged!

The use of virtual technology has spilled over into Home Staging and the results are not good. Virtual staging is a cheap alternative to real, professional Staging, and it actually backfires on agents and sellers who are focused only on price. Sure, the photos may look halfway decent with a virtual photo shop addition of furniture and décor. That would be great
if home staging was only about a photograph. But it is not.

Home Staging is about the ENTIRE experience for a buyer.

From the time they preview a house online to the moment they step in the front door the Staging is pulling them in emotionally. The aesthetics with color, placement, and style of furniture and décor used are all strategically utilized to attract the target buyer and maximize the sales price for the owner.

Placement is WRONG. Furniture style is WRONG. The scale is WRONG. The virtual staging did NOT work to sell this property. It was a visual DETRACTION and a mistake
PROPER placement and furniture that shows actual SCALE AND SIZE of the room used and house SOLD to first buyer who saw it in person post Staging.

When a buyer sees a property online they expect to see the same look when they walk in the house in person. When they walk into an empty house, they feel duped by the virtual rendering online they are greatly disappointment. The buyer is going to translate that disappointment into criticism of the property. It is natural for anyone seeing a property
to start looking around and their eyes will notice flaws when there is nothing else to draw their attention. What is shown online should be the SAME as when a buyer walks in the door. It is all about expectations. NAR® has gone so far as to share virtual staging borders on deceptive marketing and has issued cautions to agents not to alter the interior of a property with virtual photo shop as it poses a risk to the seller and the listing agent for false advertising.

A listing agent or seller who believes a buyer can translate what they see in a photo into an actual real-life experience inside the house is mistaken. Statistically, less than 10% of the population is visual and a buyer is not able to picture how their furniture will fit, let alone get excited about a house that is empty and echoes with sadness.

Even though the virtual table and chairs are OK looking, when buyers went in person, the house felt cold and austere, and did not sell.
A REAL furniture grouping adds warmth and appeal, helps the house not to echo, and shows a buyer what will ACTUALLY FIT in the rooms. The sellers went under contract within 10 days of the REAL STAGING being done.

At its core, virtual staging is a deceptive marketing tool that cheapens the entire selling and buying process. Ask any experienced, professional stager, and he or she will tell you they have staged many properties that were virtually staged, did not sell, sat on the market, and then were professionally staged, and went under contract in a short time.

Jennie Norris – IAHSP Chairwoman
The furniture is NOT to scale and has been shrunk to fit the photo. This is DECEPTIVE. Furthermore where the photo shop jockey put the chairs BLOCKS visual and the access to the room. The FOCAL point is the FIREPLACE and they have completely missed that aspect that a pro-stager would make sure was featured.
Professional Staging included furniture that was the right scale and style, as well as placement that appropriately highlighted the selling features of this room.

This COSTS the seller far more than if they had professionally staged their property from the start because in the time they sat waiting for a buyer, they have had to continue paying the carrying costs of that property and possibly experienced a price reduction. A price reduction will be 5-20x the investment in real staging.

Furthermore, according to NAR®, REALTOR®s have a fiduciary responsibility to get the MOST in the sale of the house. Are those just words on paper or is this something they are actually held to as a standard?

Agents in stronger markets will share, “I have not had to stage my listings.” The fact is they DID have to stage every listing – they just didn’t because they were probably in a market where things were selling quickly. When a seller can net thousands more in the sale, and they are not being told how to accomplish that with home staging and are even being dissuaded from staging by their agent who just wants to get a house on the market as soon as possible, it is not serving the seller. Staging is not a secret. REALTOR®s know about it and need to educate their sellers about why it is important. If the seller then decides not to stage, the agent is protected because they did advise them about the service.

This room had too much hard surface, tile, and custom colors buyers did not like.
Staging helped create proper groupings of furniture, provided buyers with an idea of how to use the space and downplayed all the hard tile.

A final point is agents who include staging as a key part of their listing and marketing strategy to sell a house earn more than those who do not. When a property sells for more, the agent makes more commission, and statistically houses that are Staged sell on average for 1-17% more than the un-staged competition. This adds up to thousands more an agent will earn over the course of a year with added income as well as spending less marketing dollars on a property.

When REALTOR®s are fighting for their own viability in an industry that is trying to push towards I-Buying and I-Selling, backed by big money conglomerates who don’t care if they are harming the real estate industry, making sure a full-service REALTOR® is using every tool available to net the most for their sellers would be a no-brainer. Agents can’t have it both ways. They want to get rid of the trend towards eliminating the in person buying and selling experience, but then use virtual staging. Sellers can’t have it both ways either where their properties are not professionally staged, yet they expect to sell at the best price. Support and use REAL Reality. Real in person service. Not robots. Real Staging. Not photoshop.

Then the REALITY will be a successful sales experience that benefits everyone involved and supports the real estate industry being a reality-based service.