NEW Home Staging Industry Stats Released – Impact of Home Staging on DOM and List Price

The International Association of Home Staging Professionals® (IAHSP® – http://www.iahsp.com), the world’s largest and longest running professional Home Staging Association, has released new industry statistics.  These stats are based on over 2000 properties that have been Staged from around the country.  It provides a snapshot of the impact of Staging on Days on Market (DOM) and List Price of Properties being sold from all major markets in the United States.

Since 1999, IAHSP® provides industry guidance for Staging Excellence, Staging Education and Industry Code of Ethics to which all members adhere.  With thousands of members worldwide, IAHSP® includes Home Staging Business Owners, Real Estate Industry Professionals, and Industry Affiliates as part of its membership.

IAHSP 2018 Stats - Sales price impact

 

Stats 2018 - IAHSP Version

For information on IAHSP® or to join and become a member of the world’s largest Home Staging Association, please go to www.iahsp.com or email Jennie@iahsp.com

IAHSP Recognizes DGHR Home Staging Course – Germany Home Staging Association

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The International Association of Home Staging Professionals® (IAHSP®) has approved the DGHR Home Staging Course.

We are pleased to include GERMANY in the growing list of countries who have submitted courses for review and approval by IAHSP®.  Graduates of this course will be aligned with IAHSP® – the largest and oldest international Home Staging Association serving the Home Staging Industry.

The DGHR Home Staging Seminars are being taught over a period of 6 days in 3 parts and close with a written exam.   The DGHR seminars are certified and approved by the German chamber of commerce (IHK Wiesbaden)

For information on joining IAHSP go to iahsp.com.  For information on joining IAHSP-EU, go to IAHSPEurope.com

For more information email iris.houghton@dghr-info.de or go to www.dghr-info.de

Tick Tock – 2018 IAHSP Conference & EXPO Tier 1 Pricing and Preferred Seating ENDS June 15 at midnight!

Don’t miss your chance to SAVE $$ and secure your seat for the Home Staging Industry’s HOTTEST Event of 2018!!  Get your ticket before June 15th at midnight and lock in the lowest available rate with Preferred Seating!

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Get ready for the SCOTT BROTHERS our Keynote Speakers and ALL the fabulous speakers sharing on vital topics pertinent to your business!

Earn your Luxury Home Staging Designation – IAHSP-LHS!

Meet colleagues from around the globe and be inspired and motivated to take your business to new heights of success as you continue your “Journey to the Top!”

Go to www.iahspconexpo.com or email Christa@iahsp.com or call 844-IAHSP99 for help!

Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

The SCOTT BROTHERS – Stars of HGTV’s Hit Show – The Property Brothers – LIVE! Join us March 16th at 1 PM PST!

Join us Friday, March 16th at 1 PM PST – on Dezign Talk LIVE!

Jonathan and Drew are the KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO – Oct 19th! www.iahspconexpo.com

Join us LIVE to talk about what they are up to now and what we will hear in October! Go to https://www.facebook.com/joseph.haecker to watch LIVE!!

Home Staging Talk Show LIVE – Join us this WED at 9:30 AM MST!

Join us for our next episode of the Home Staging Talk Show LIVE!  Brought to you by IAHSP – the International Association of Home Staging Professionals!  Want to sponsor this show?  Email jennie@iahsp.com to find out how you can be part of the viral exposure and growth!

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Home Staging Talk Show LIVE

Home Staging Talk Promo

Join us WEDNESDAY MORNINGS – 9:30 AM – MST – for a LIVE interactive talk show where we will talk about the Home Staging industry – the ins and outs, have great guests featured on the show from industry pros to companies that support the industry and other guests that can help us all grow our businesses!

This show is LIVE on Facebook – and you can call in and be part of the show – talk to our guests, share and ask questions – and JOIN THE CONVERSATION!  And remember to SHARE – #sharingiscaring

Our inaugural show is this coming Wednesday, Feb 21st at 9:30 AM MST – where we will feature Kevin Htain & Edi Keech as they share True Tales of Trials and Successes and what you WISH you had known when getting started!


Home Staging Talk Show Live is brought to you by IAHSP – The International Association of Home Staging Professionals.

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Social Commerce Infographic for you!

Check out this link to a really in-depth Infographic that you can use for your business to better understand Social Media and E-Commerce!  This comes to us courtesy of Josh Wardini – Workflow Expert | Editorial Contributor | Aspiring Rock Climber   www.au.16best.net

https://www.16best.net/blog/social-networks-and-their-importance-in-ecommerce-gateways/

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.

IAHSP EUROPE Conference & EXPO Featuring Keynote Speaker – BARB SCHWARZ – LIVE and IN PERSON and Launch of IAHSPEUROPE.com!

It was worth the wait!  We have two

BIG Announcements to share!

 

FIRST:  The International Association of Home Staging Professionals® (IAHSP®) is very excited to announce the SPEAKER LINE UP for our 2018 IAHSP® Europe Conference & EXPO April 14, 2018!  For this inaugural conference in Europe, we are thrilled to have BARB SCHWARZ, the Creator of Home Staging and the Founder of IAHSP® as the KEYNOTE SPEAKER!  Click HERE to go directly to the IAHSP® Europe Conference information and Registration!

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IAHSP Europe logo

Right now through February 28th you can secure EARLY BIRD PRICING! If you are not currently an IAHSP® Member, you can join with your registration and SAVE $$!

Take a trip to ROME this spring and JOIN US for this conference! 

Full speaker line up and information can be found HERE.  We have industry experts excited to share with all attendees and our IAHSP Europe Director, Sanja Radovanovic, has worked tirelessly to pull this together to ensure it is a dynamic, quality, and educational event!

and SECOND . . .

IAHSP® EUROPE SITE IS LIVE!

 

IAHSP-Europe Logo

Our IAHSPEUROPE.com site is officially launched and the site has all the information you need to know about our IAHSP® Europe activities and partnerships with fellow Home Staging Association and Approved European Home Staging courses.

We will continue to add pertinent information to this site and are excited to have an official site for our IAHSP® Europe Association!!

IAHSP® is the longest running Home Staging Industry Association with thousands of members worldwide!  Since 1999, IAHSP® has set standards for Education, Ethics and Excellence for the industry and association members.  To find out more about IAHSP®, go to www.iahsp.com

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